Founder and Chairman of Hallmark Care Homes, Avnish Goyal and his wife Anita, are backing Alzheimer’s Society’s Emergency Appeal, following their appointment as Ambassadors with the charity.

Chairman of creative talent management agency M&C Saatchi Merlin, Richard Thompson, is backing Alzheimer’s Society’s Emergency Appeal, following his appointment as an Ambassador with the charity.

Along with Marie Curie, Age UK, Care England and Independent Age, we are calling for the Government to publish a comprehensive plan to support social care through the coronavirus pandemic.

While the funding is a positive step forward, Kate Lee, CEO at Alzheimer's Society, says this is 'a drop in the ocean' for what's needed.

In recent news, we have heard the Government announcing necessary and welcome measures to support the NHS through the current coronavirus pandemic. However, yet again, social care and those who desperately need it have fallen to the bottom of the pile.

World renowned leader of corporate communications Roland Rudd is backing Alzheimer’s Society’s Emergency Appeal, following his appointment as an Ambassador with the charity. He has pledged 20% of his salary this year to the Society.