Information

A stronger brand means we can give help and hope to more people living with dementia

Our brand is much more than the Alzheimer’s Society logo. It’s how we look, how we sound, how we make you – our brilliant supporters – feel about us and our purpose. 

We provide help and hope to people through some of the hardest and most frightening times of their lives. But we know that far too many don’t know who we are or what we do. 

To support more people, we need to create a stronger and more recognisable brand.

Whenever someone sees one of our adverts, publications or merchandise, they should know it’s come from us and be inspired to support us. 

Why is this important? 

By 2025, one million people will be living with dementia in the UK, plus many millions more carers, partners, families and friends affected. 

Our vision is a world where dementia no longer devastates lives. But if people don’t know who we are or what we do, they won’t come to us for support or offer their support by donating, campaigning and volunteering. 

It’s essential that Alzheimer’s Society and our cause is front and centre of people’s minds. 

What will change? 

From its launch in March, our refreshed brand will bring our ‘Help and hope’ strategy to life.

Much loved aspects of the existing brand, such as the forget-me-not flower symbol and the colour blue, will still be there, but it will be clearer and more recognisable. 

We’ll be promoting Alzheimer’s Society and what we do much more visibly through TV adverts, radio, billboards and posters. This will really get people’s attention and raise awareness on the scale it deserves. 

To minimise environmental impact, not all our products and materials will change at once.

While you’ll see our refreshed brand online and at large fundraising events from March, some materials will be updated throughout the year once we’ve used up current stock. 

Who’s been involved? 

Making sure our refreshed brand best meets the needs of people living with dementia has been at the heart of this project since the very beginning. 

Several rounds of research have included volunteers, supporters, staff and, of course, people with dementia and carers – those who already knew about us and those who didn’t. 

This means we’ve been able to create something memorable that resonates with the people who need us most, so they know where to turn at the most difficult times of their lives. 

Why is this good value? 

In 2021, people accessed our support services more than 4 million times. We also fund the brightest researchers to understand more about dementia than ever before. 

We want to reach more people with our expert support and make lifechanging breakthroughs, but we can only do that if more people know who we are.

A strong and recognisable brand means more people will know they can reach out to us for support and support us in return. 

By doing this work now, we can make dementia less frightening by giving help to everyone who needs it today, and hope for the future. 

Please keep an eye out for our ads in March and share as widely as you can to help spread the word!